Digital Marketing Executive

Job Title:  Digital Marketing Executive

Reports To: Managing Director 

Brief Description of Role:

To develop and deliver a global digital marketing strategy for the ATGBICS by Approved Technology brand of products and services. Develop brand awareness and drive new leads and opportunities for sales. 

Main Responsibilities

  • Develop and implement a global marketing strategy. 
  • Create awareness of and develop the ATGBICS by Approved Technology brand. 
  • Oversee and manage the marketing budget.
  • Communicate with target audiences and build and develop customer relationships.
  • Create marketing plans, advertising, direct marketing and campaigns.
  • Source advertising opportunities and place adverts.
  • Delivery effective marketing campaigns of new product releases
  • Police the quality, consistency and accuracy of all external company collateral. 
  • Work with website developers to design, write content for our websites.
  • Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.
  • Write and proofread marketing copy for both online and print campaigns.
  • Produce creative content, including videos and blog posts.
  • Produce content and run social media channels.
  • Organise and attend events such as conferences, seminars and exhibitions.
  • Source and secure sponsorship
  • Arrange the effective distribution of marketing materials.
  • Maintain and update customer databases.
  • Conduct market research, for example customer questionnaires and focus groups.
  • Develop relationships with key stakeholders, both internal and external.
  • Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective.
  • Track marketing performance and return on investment and prepare weekly or monthly reports for management.
  • Monitor and report on competitor activity.
  • Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.

Skills and Competencies required at all times.

  • Adhere to all rules defined in terms of employment.
  • Maintain punctuality and professionalism.
  • Follow all operational procedures.
  • Follow all health and safety directives.
  • Maintain an excellent telephone manner.
  • Maintain accuracy to your own administration.
  • Follow detailed work instructions.
  • Plan and prioritise workload to meet deadlines.

To apply or find out more, please email your CV with covering letter to include references to