Vacancies

Job Title:  Digital Marketing Executive

Reports To: Managing Director 

Brief Description of Role:

To develop and deliver a global digital marketing strategy for the ATGBICS by Approved Technology brand of products and services. Develop brand awareness and drive new leads and opportunities for sales. 

Main Responsibilities

• Develop and implement a global marketing strategy. 
• Create awareness of and develop the ATGBICS by Approved Technology brand. 
• Oversee and manage the marketing budget.
• Communicate with target audiences and build and develop customer relationships.
• Create marketing plans, advertising, direct marketing and campaigns.
• Source advertising opportunities and place adverts.
• Delivery effective marketing campaigns of new product releases
• Police the quality, consistency and accuracy of all external company collateral. 
• Work with website developers to design, write content for our websites.
• Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.
• Write and proofread marketing copy for both online and print campaigns.
• Produce creative content, including videos and blog posts.
• Produce content and run social media channels.
• Organise and attend events such as conferences, seminars and exhibitions.
• Source and secure sponsorship
• Arrange the effective distribution of marketing materials.
• Maintain and update customer databases.
• Conduct market research, for example customer questionnaires and focus groups.
• Develop relationships with key stakeholders, both internal and external.
• Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective.
• Track marketing performance and return on investment and prepare weekly or monthly reports for management.
• Monitor and report on competitor activity.
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.

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Skills and Competencies required at all times.

• Adhere to all rules defined in terms of employment.
• Maintain punctuality and professionalism.
• Follow all operational procedures.
• Follow all health and safety directives.
• Maintain an excellent telephone manner.
• Maintain accuracy to your own administration.
• Follow detailed work instructions.
• Plan and prioritise workload to meet deadlines.

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