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Approved Technology Ltd collaborate with ICECAT

Updated: Feb 2

Approved Technology’s ATGBICS® Products Join Open Icecat’s Global Product Information Management and Syndication Platform

Today, one of the UK’s top distributors of affordable network accessories, Approved Technology announced that it has joined forces with global product information management and syndication brand Open Icecat.

Using this unique online syndication channel, full product content relating to its ATGBICS® range of network accessories (including optical transceivers, direct attach & active optical cables, CFP transceivers and Transceiver Converter Modules) will be available to all e-commerce partners and retailers free of charge.

By partnering with Icecat, we are pushing for greater innovation and efficiency, investing in data richness and providing our clients with better digital solutions for the changing needs of the post-pandemic world,” commented managing director at Approved Technology, Karl Broderick, “As a result, the Approved Technology product datasheets will be more complete and enriched with digital assets.”

Globally respected in the e-commerce space, Open Icecat is an independent global syndicator of rich product content used by hundreds of brands. Distributed under Icecat’s open content license, it can be merged easily into an ecommerce website or app.

Retailers can download their specifications, marketing texts, and digital assets like product images, brochures, sustainability logos, and manuals in XML, JSON, and other standard exchange formats as well as rich media assets such as videos and product stories.

By using these optimised product content data sheets, ecommerce partners and retailers can improve overall user experience (UX), brand perception and ultimately, drive sales.

To access this new service, Approved Technology resellers can now use their Icecat account to download its free product content, register online or contact Approved Technology directly for support. Full product content will be available immediately upon registration.

To complement this service, price and availability of their leading ATGBICS® transceiver & network accessory range is available through, or via FTP feed directly from Approved Technology.

Approved Technology looks forward to forging new business partnerships in the future to further support their e-commerce partners and retailers.

About Approved Technology: Approved Technology is a leading distributor of affordable network accessories. Since 2008, they have been supplying domestic and international customers with optical network transceivers, fibre optic cabling, rackmounts, memory and other accessories for networks and servers.

If you would like more information, please call Karl Broderick at 01202 424 518/ 07979651250 or email

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